I read a fascinating blog recently by Owen Jarvis published by the Clore Social Leadership Programme. In ‘When Bees Meet Trees’, Jarvis argues that major funders have a critical role to play in building collective approaches to social problems.
Funders have the ability to design their programmes so that organisations work together as a community with a common goal. Some people call this “collective impact networks”.
As Ruth Marvel says, large organisations, ‘trees’, feel they have to do everything themselves – including social innovation. This doesn’t play to their strengths.
They can achieve social mission and find new ideas more effectively if they supported the work of others, “bees”. These are smaller groups like OPAAL, entrepreneurs and charities – nimble, creative and fast-moving, often lacking size and impact.
This support can include investment. However, the strengths of “trees”, working nationwide, strong brands, networks and influence, can be used to encourage adoption of new ideas by government, the public and other organisations.
Our Cancer, Older People and Advocacy project is one example, and has shown that large charities like Macmillan Cancer Support can play different roles in supporting individual organisations to overcome competition to work collectively.
We are very lucky having Macmillan’s support. In addition to funding us they play a very special role in making their many specialist staff available to us providing OPAAL with a readily accessible ‘extended family’ of experts to support our work to improve the lives of many older people struggling with the impact of a cancer diagnosis and the effects this has on everyday life.
We are currently reaching the end of a six months programme bringing together 24 partner organisations to help us plan our £1 million Flagship bid to the Big Lottery Silver Dreams programme. This funding is critical and (if successful) with additional investment by Macmillan Cancer Support will help us support over two thousand older people over the next three years. Together we’ve involved hundreds of older people up and down the country in this planning stage, we all hope the decision makers at Big Lottery are influenced by the “When bees meet trees’ report and willing to invest further in this type of social change.
Like Jarvis and Marvel I too believe social change happens when “bees meet trees”, this report needs to be widely disseminated to inform other potential ‘trees’.
Older people tell us our work is exciting, innovative and in many cases changes lives. Wish us luck with our bid, and if you are a social media ‘tweeter’ do please pass this one to your networks.
Visit the Clore Social Leadership Programme website to download a copy of the “When Bees Meet Trees” report